Manager, Data and DMP, Client Strategy

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Job description

Job Description

Overview:

The Data Architecture Manager role with Spark Foundry is an excellent opportunity for someone looking to further advance their skillset in the field of data-driven Digital Marketing. This will be a data-focused role that involves working with clients on audience strategy, data onboarding, and data insights. You'll also work internally with operations, analysts and client teams. The Manager is responsible for discussing data strategies and audience enablement implementations with clients, leading data targeting and optimization strategies across assigned accounts, and working internally with the Programmatic and other media investment teams to make sure the data strategies are implemented properly.

This is a client-facing role and you will be expected to communicate technical concepts to your assigned client(s) and to ensure account success and customer satisfaction. You will also be expected to learn the capabilities of multiple DSP and CDP platforms, clean room solutions, and identify resolution platforms, attend training sessions with numerous vendors, and internally communicate to their strengths and weaknesses.

Role Objectives:

Manage data and audience strategy for advertising clients, communicating strategies/recommendations to clients using a consultative approach

Work with Data Management Platform (DMP) partners and manage day-to-day onboarding of client data

Leverage data to assess, diagnose, and prescribe campaign optimizations to exceed client expectations

Extract insights from data and effectively communicate to clients in relation to their goals and objectives; share results from audience analytics reports with clients when available

Actively attend training sessions with various vendors and inquire about data and platform capabilities

Develop and present Data and Audience Enablement 101 presentations to clients

Assist in the development of client-facing materials, including data presentations and audience performance reports

Develop a strong overall understanding of the client's business objective and demonstrate through campaign results how data targeting can help them achieve their business goals

Participate in team meetings and knowledge sessions to share new strategies for targeting campaigns and to provide feedback on platform and data performance

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