Manager, Streaming Ad Innovation Strategy

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Job description

Job Description

The NBCU Ad Sales Strategy team is responsible for driving growth opportunities for Peacock, NBCU Streaming, and the wider sales organization. Acting as strategic consultants, this dynamic team supports Ad Sales and corporate stakeholders across a wide range of initiatives including long-term strategic planning, market/competitive analyses, go-to-market strategies, business case development, sales optimization, and budget planning.

The Manager, of Streaming Ad Innovation Strategy will interface with business leaders across multiple functions, both inside and outside Ad Sales. We're looking for a proactive self-starter to bring innovative thinking and strong analytical skills to help grow our business. As an integral part of a blue-chip team with significant media experience, you will impact revenue growth across Peacock & the rest of the NBCUniversal portfolio by identifying new product ad innovations that will help to shape the future of Peacock and NBCU's digital ad experience.

Key responsibilities include, but are not limited to:

Product Business Case Valuations

Develop comprehensive business case analyses for new and improved product offerings that drive revenue and attract new clients to NBCU

Perform financial analysis to determine revenue opportunity for new client offerings

Support evaluation of new ad innovations on Peacock and set priority KPIs to track in-market performance

Partner with BD teams to explore new/enhancement to existing/new vendors related to ad innovation

Collaborate with stakeholders across business lines to establish buy-in and operationalize product strategies, including colleagues in Sales, Finance, Product, Planning, and Marketing.

Drive marketplace insights to inform long-term growth opportunities around product ad innovations. Understand NBCU's strengths and gaps compared to our competitive set

Develop a comprehensive tracker of competitive Ad Innovation and Ad Experience

Roadmap Management and Sales Prioritization

Score new ad innovations using NBCU Ad Innovation Framework to determine level of prioritization

Partner with product on level of effort and final roadmap prioritization

Gather sales/agency/client feedback to inform ad innovation product roadmap

Work across product and strategy to ensure initiatives stay on track and teams are aligned on desired outcomes

Performance Analytics & Optimization

Develop insights from current ad innovation revenue to inform senior leadership of current trends and areas of opportunity

Create agency/category specific views to drive quarterly meetings with agency leads to help identify growth areas

Define and monitor ad innovation performance KPIs, leveraging data and in market Sales feedback to optimized products/processes

Partner with Marketing to develop / simplify go-to-market sales strategy and educate sales on new/existing ad innovation product offerings

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