Director of Paid Search Advertising

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Job description

Overview:
Job Summary:

The Director of Paid Search (PPC) Advertising will be responsible for developing and executing a comprehensive paid search strategy that drives significant online traffic, leads, and revenue for Apex Service Partner companies. This role will require a deep understanding of Google Ads, Bing Ads, display advertising, and landing page optimization, as well as strong analytical and leadership skills. The ideal candidate will be data-driven and have at least 8 years of experience working with these platforms in a fast-paced environment.

Key Responsibilities:

Strategy Development: Develop and implement a comprehensive paid search strategy aligned with overall business objectives and marketing goals.

Campaign Management: Oversee the creation, execution, and optimization of paid search campaigns across multiple platforms, including Google Ads and Bing Ads.

Budget Management: Manage and allocate paid search budgets effectively to maximize ROAS while maintaining volume.

Performance Analysis: Track and analyze campaign performance metrics to identify areas for improvement and optimize campaigns accordingly.

Keyword Research: Conduct in-depth keyword research to identify relevant keywords and target audiences.

Ad Copy Development: Supervise the creation and testing of compelling ad copy that resonates with target audiences and drives conversions.

Landing Page Optimization: Collaborate with the website team to optimize landing pages for maximum conversion rates.

Team Leadership: Lead and mentor a team of paid search specialists to ensure efficient and effective campaign execution and accountability to benchmark KPIs.

Toolset Selection: Evaluate and select enterprise-appropriate tool(s) for managing and tracking campaigns efficiently at scale.

Industry Trends: Stay up-to-date on industry trends and best practices in paid search advertising.

Qualifications:

Bachelor's degree in marketing, business, or a related field.

At least 8 years of experience working with Google Ads, Bing Ads, and display advertising.

Strong understanding of paid search advertising principles, including keyword research, bid management, and ad targeting.

Proven track record of driving successful paid search campaigns and achieving measurable results.

Excellent analytical and problem-solving skills.

Strong leadership and communication skills.

Ability to work effectively in a fast-paced, data-driven environment.

Knowledge of Home Services sector a plus.

Proven experience with landing page optimization and conversion rate optimization (CRO) is a plus.

Benefits:

Competitive salary and benefits package.

Unlimited vacation time.

Collaborative and supportive work environment.

Location:

Hybrid position in Irving, TX

Minimum three days in office

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