Manager, Product Marketing

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Job description

Duration:0-12 month(s)

Description/Comment:Day-to-day Duties " Develop the overall strategy for the campaign that aligns to Client s business objectives and work to develop unique messaging that will resonate with your audience. " Responsible for the development, launch, and management of highly targeted, multi-touch campaigns that generate pipeline in a specific set of customers or prospects that address the customer lifecycle " Orchestrate the campaign across all areas of marketing to bring it to life in market including email, direct mail, paid media/digital and events. " Work with cross-functional team members (Design, Sales, MDRs, Partner Marketing) to orchestrate the details and assets for high-impact integrated marketing campaigns " Responsible for meeting the overall performance metrics for your campaigns and be responsible for delivering it on time and on budget " Your work will include ABM (1:few & 1:many) and ecosystem partners, depending on the needs of the campaign. " Create customer lifecycle journeys to accelerate the purchase process by understanding & connecting marketing functions internally to benefit the customer/prospect externally. " Partner closely with product teams, sales, and other marketing functions to define and lead growth initiatives that drive acquisition, expansion, retention, pipeline acceleration and referrals. " Drive repeatable, scalable high performing tactics including Sales Prospecting days " Understand our target audience and personas, design experiments, and drive activation of campaigns. " Help create and orchestrate campaigns, including managing touch governance, ensuring that each account is included in the right nurture program or campaign, using the best intent data available. " Continuously test, optimize and improve customer experience, engagement and conversion metrics. " Understand our top performing assets and offers across every channel and provide feedback to the campaigns, content marketing, product marketing and brand teams on which message is resonating in market. " Work cross-functionally to plan, build and execute multichannel programs to drive wallet share in our strategic accounts and user acquisition at scale. " Work with Marketing Operations to analyze all aspects of Informatica s conversion funnel, identify areas for improvement, and implement strategies to capitalize on these opportunities. " Ensure that we have the right activity mix to drive growth, including awareness, contact acquisition, and demand generation. " Conduct ongoing competitive research to help inform strategies. Keep current with latest trends and best practices. What We d Like to See " Understanding and experience building high performing campaigns with the ability to templatize pieces and processes to increase speed to market and scale. " Understanding of lifecycle marketing best practices, and how to engage prospects and customers at multiple points through the customer journey, from awareness to retention and referrals, with a keen test-and-learn mindset. " Digital marketing expertise, with demonstrated success creating and executing multichannel programs at scale. " Tactical success across all existing routes to market as well as a few new ones. " Willingness to own net new logo and overall pipeline targets. " Talent for managing to multiple goals at once, including net new customer logo acquisition, overall marketing sourced pipeline, expansion into existing accounts and retention. " Ability to operate and excel at strategic as well as tactical levels. Willingness to roll up sleeves to get the job done. " Analytical and quantitative skills to interpret data and translate it into actionable changes. " Results-oriented and data-driven, with the experience working cross-functionally with creatives, product teams, sales and other marketing functions. " Bias for action.

EEO:

Mindlance is an Equal Opportunity Employer and does not discriminate in employment on the basis of Minority/Gender/Disability/Religion/LGBTQI/Age/Veterans.

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