Senior Associate, Paid Social (new business)

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Job description

Job Description

What You'll Do:

The Senior Associate is responsible for campaign management activities such as set-up, documentation creation and maintenance, QA, performance reporting, and billing reconciliation for a specific client. The Senior Analyst is also responsible for identifying and implementing optimizations as approved by the manager and client.

The ideal candidate is an organized, data-driven, collaborative self-starter who is eager to learn and thrives in a fast-pace, ever-changing landscape. They will have at least one year of hands-on experience in executing paid ad campaigns across Facebook, Instagram, and Twitter with the highest level of accuracy with additional experience in Snapchat and Pinterest being preferred.

Our social team works across a diverse range of sectors on some of the largest and most dynamic clients within the agency. We are looking for an enthusiastic leader and paid social expert who is keen to submerge themselves into a number of projects.

PLEASE NOTE THIS IS A PAID MEDIA POSITION, NOT A CONTENT CREATION OR ORGANIC POSTING POSITION.

Responsibilities:

Execute, manage, and optimize media campaigns and programs for agency clients (e.g. paid search and social, auction/exchange based performance media, audience-based buying, remarketing campaigns) both independently and in support of Managers

Demonstrate diligence, attention to detail, and adherence to agency best practices

Maintain and organize campaign-specific materials

Handle daily campaign maintenance, including internal questions regarding tracking and status of various campaigns

Assist in the development of client-facing campaign performance reports

Contribute to the assessment of inventory availability and the formulation of proposals for new client opportunities

Manage the delivery of creative assets, insertion orders, campaign artifacts, and all relevant campaign documentation in preparation for campaign launch

Traffic campaigns into technology platforms

Run the campaign QA process to ensure accurate campaign implementation, pacing, and performance

Generate and manage monthly bill/pay and spend reporting

Participate in regular knowledge share sessions to share and learn new strategies for optimizing and enhancing campaign performance

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