Senior Associate Brand Manager - Confections E-Commerce
Bazooka
2024-10-05 21:43:43
New York City, New York, United States
Job type: fulltime
Job industry: I.T. & Communications
Job description
Overview:
Bazooka Candy Brands (BCB), is seeking a Senior Associate Brand Manager for our New York City headquarters. With iconic brands including Ring Pop, Push Pop, Bazooka Bubble gum, & Juicy Drop, BCB is one of the leading manufacturers & innovators of non-chocolate confections in the US. The Senior Associate role is on the E-Commerce marketing team which drives e-commerce development across the confectionary portfolio, a strategic priority and fast-growing area for BCB. Make your mark in a dynamic company with small hands-on teams working to innovate and create the future of candy in a collaborative, fast-paced environment.
Responsibilities:
Role & Responsibilities
Reporting to the Director of E-Commerce Marketing, the Senior Associate Brand Manager will make tangible contributions to Bazooka Candy Brands through:
Strategically create and execute plans to ensure efficient & effective use of resources to meet revenue & profit targetsWorking closely with media agency and retail partners to run digital advertising campaigns (search, etc.)
Working closely with agency partners and internal brand/graphics teams to create enhanced content, seasonal content refreshes and photography
Working with customer service representatives to address product issues
Manage product changes and updates, ensuring content matches latest shipments
New item set up with new retail partners
Competitive monitoring
Developing and executing end-to-end launch strategies, from conceptualization to implementationEvaluate market and competitive trends, consumer insights and ideate with sales team to develop new e-commerce product ideas
Working closely with cross-functional teams and vendors to launch new products and creating a strong launch strategy
Support Director in executing market research studies to drive insights to further enhance business efforts
Monitoring & analyzing business performance for internal e-commerce team and management reports
Contributing to creating the vision & strategy for cross-portfolio e-commerce
Manage monthly budget
Qualifications:
Skills & Abilities
Demonstrated track record of digital advertising, search and content development
Proficiency in organic search strategies and tactics specific to Amazon
Experience in designing and implementing test and learn strategies in ecommerce
Skilled in leading agencies to craft effective messaging and creative assets for e-commerce
Strong analytical skills with the ability to interpret data and generate actionable insights , preferably through Amazon's platform
Strong project management skills, with the ability to organize, prioritize, and execute tasks efficiently to meet deadlines
Strong interpersonal & communication skills to drive alignment across the organization, including senior management
Driven to stay updated on industry trends and new features on Amazon, fueled by a natural curiosity for continuous learning.
Strong financial understanding including costing, budget, and P&L management.
Strong bias for action
Passion for your business
Strategic thinking
Problem identification/solving
Strong cross-functional leadership
Education/Experience
4+ years digital marketing experience required.
2+ years CPG marketing
Kid-focused, Confectionary, or Snack Food experience a plus
E-commerce/Amazon experience a plus
Bachelor's degree required
Salary Range
$100,000 - $115,000