Associate Manager, Social Media

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Job description

Overview:
At Benjamin Moore, we empower our team members to achieve their goals and make a positive impact in our communities. We offer a rewarding and inspiring work environment that fosters creativity, collaboration, and a strong sense of camaraderie. Our culture of excellence and transparency encourages our colleagues to bring their authentic selves and unique perspectives/ideas every day. With 140 years of rich history behind our brand, we know that our people are the driving force behind our success. We believe in investing in our colleagues by offering work-life balance, competitive/ benefits, ongoing learning/continuing education, and skill development. Through a positive and engaging workplace, we facilitate growth, development, and fulfillment for all.

Join us and be a part of a brand that inspires creativity, innovation, and passion in support of locally-owned stores around the world.

Job Summary

Benjamin Moore is seeking a creative, talented and self-motivated professional to join our Marketing team as an Associate Manager, Social Media. This role is responsible for bringing our brand to life across several key social platforms by creating original social content that aligns with our key marketing objectives and building meaningful relationships with our customers. The Associate Manager, Social Media will play a key role in the day-to-day content creation, execution, and management of our social media strategy to drive awareness, engagement, and advocacy for our brand.

Responsibilities:
Run several of the brand's social channels, taking ownership of the process from end-to end

Manage social content planning, creative reviews, deliverables and publishing for those channels

Work with a cross-functional team of designers, copywriters and in-house experts to deliver impactful creative across your managed channels

Create social-first content for these platforms that aligns to the social media strategy to increase brand awareness, e-commerce sales and user engagement

Contribute and execute ideas for engaging video content targeted to our key audiences that can be utilized on our Instagram and TikTok channels to celebrate their work

Attend on-site events to capture content, film and edit video footage in a social-first format

Identify proactive engagement opportunities based on real-time trends to build engagement and fan growth

Collect user-generated content and testimonials from customers who are tagging the brand in their paint projects

Work with the team to compile comprehensive reports to share how the brand is tracking against our KPIs

Monitor social media reports and social listening to inform content optimization for your managed channels

Stay up to date on best practices and emerging trends in the social media and home spaces; Identify emerging trends that are relevant to the brand

Assist the Social Media Manager with other projects as needed

Qualifications:
Bachelor's degree in marketing, communications or similar discipline preferred

3+ years of social media experience for a consumer brand

Deep understanding and knowledge of social media platforms including Facebook, Instagram, Pinterest, YouTube and TikTok

A multi-tasker who's comfortable jumping quickly to and from projects as well as working in multiple social platforms throughout the day

Strong communication skills with the ability to work collaboratively in a fast-paced, cross-functional team environment.

Ability to develop meaningful relationships with internal team members as well as with customers through our social media communities

Has a finger on the pulse of trends and social conversation

Excellent verbal and written skills with outstanding attention to detail

Strong organizational, project management time management skills and ability to meet deadlines

Experience related to home, design or paint a plus

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