Associate Director, Paid Social

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Job description

Overview:
Remote / Hybrid Schedule Job Opportunity from Chesterbrook, PA

Responsibilities:
Strategic Campaign Execution and Optimization:

Develop and execute paid social strategies that align with JG Wentworth's marketing objectives and business goals.

Manage the day-to-day execution of paid social campaigns across Meta and TikTok.

Allocate and optimize campaign budgets, ensuring efficient spending and maximizing return on investment (ROI).

Identify and implement regular optimizations across account structure, targeting, ad creative, and bidding strategies to enhance campaign performance.

Performance Analysis and Reporting:

Develop and maintain reporting dashboards to track key performance metrics, including impressions, clicks, conversions, and ROI.

Conduct thorough analyses of campaign performance data regularly to identify trends, insights, and areas for improvement.

Provide stakeholders with clear, actionable insights based on data analysis, recommending strategies for continued improvement.

Monitor and forecast paid social spending, ensuring alignment with budget goals and targets.

Creative Strategy

Develop and implement effective creative strategies that align with JG Wentworth's brand identity and marketing objectives.

Oversee the creation of compelling ad copy, visuals, and videos that resonate with the target audience.

Conduct multivariate testing to optimize creative elements and improve campaign performance.

Collaborate with internal and external creative team to ensure that all creative assets are aligned with the overall paid social strategy

Collaboration and Thought Leadership:

Work closely with internal teams, including creative, product, growth, and sales, to ensure paid social strategies align with broader marketing initiatives.

Stay current on industry trends, social media platform updates, and best practices to ensure campaigns are innovative and competitive.

Mentor and guide junior team members, fostering a collaborative and high-performing environment.

Team Leadership:

Lead, mentor, and develop a team of paid social professionals, fostering a culture of collaboration, innovation, and high performance.

Set clear performance expectations, provide regular feedback, and conduct performance reviews.

Recruit and onboard new team members as needed.

Qualifications:
Qualifications & Skills:

7+ years of experience in paid social media, with a proven track record of managing successful lead generation campaigns.

Experience in managing campaigns focused on lead generation within industries with offline sales components.

Strong analytical skills with the ability to interpret nuanced data and make data-driven decisions to optimize campaigns.

Demonstrated experience with modern bidding strategies and targeting methods on Meta and TikTok.

Excellent communication and interpersonal skills, with the ability to collaborate effectively with internal teams and external partners.

Up-to-date knowledge of paid social media industry trends, best practices, and emerging technologies.

Bonus Points:

Experience with business intelligence tools like Power BI for data analysis.

Experience with using and tailoring custom audiences and lookalike audiences for targeted advertising.

Experience scaling performance campaigns on emerging social media platforms beyond Meta and TikTok.

Experience in regulated industries with restrictions on first-party audience use, such as financial services or healthcare.

The skills mentioned above only describe the essential job functions and are not intended to be a complete list of all duties and responsibilities. All job functions must be performed in accordance with The J.G. Wentworth Company policies and procedures.

Range of total compensation- $75,000- $175,000 per year

Benefits:

Full Medical/Vision/Dental Benefits

401K with Company Match

Flexible Hybrid or Remote Schedule

15 Days PTO

Paid Holidays

An Unmatched Company Culture

On-Site Gym & Gym Membership Reimbursement

Monthly, Quarterly and Annual Bonuses

Employee Referral Bonuses

Public Transportation Discounts

Company Happy Hours

Business Casual Dress Code

Start building your career with J.G. Wentworth today!

J.G. Wentworth is an equal opportunity employer that is committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic as outlined by federal, state, or local laws.

This policy applies to all employment practices within our organization, including hiring, recruiting, promotion, termination, layoff, recall, leave of absence, compensation, benefits, training, and apprenticeship. J.G. Wentworth makes hiring decisions based solely on qualifications, merit, and business needs at the time.

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