Senior Associate, Strategy

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Job description

Job Description

You will assist the Strategy team in selecting media channels and programs based on the established strategic media approach. You will manage the accuracy of the media plan Flowchart, Creative Asset Tracker, and Traffic Workbooks. You will report to either the Supervisor, Strategy or the Associate Director, Strategy.

This is a hybrid role, requiring three days in-office each week. If you are contacted for an interview, your recruiter will discuss specifics with you, inclusive of any necessary reasonable accommodations.

Your Impact:

You will support the strategy team and learn how to manage the media planning process from start to finish

You will bring financial management skills

You will be assigned either to one or multiple client accounts and will learn how to transition between them

You will begin to have a foundational understanding of the role of media channels in a plan

Your goal in this role is to reach an expertise in different media research tools and software

You will bring a basic knowledge of competitive marketplace and how to pull that data

You will work with cross capability teams

You will pull audience and competitive data

You will collect updates and present internal status to the team

You will update media Flowcharts to match financial documents

You will create and maintain Creative Asset Trackers and developing actuate Traffic Workbooks

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