Marketing and Brand Strategy Director

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Job description

About Athena

Athena is a marketing consultancy where great ideas take flight. With a blend of strategic thinking, creative vision, and hands-on execution, we partner with organizations looking to transform their presence, reputation, and performance. For over ten years, we've delivered business insights, marketing strategies, and brand activations for leading organizations in industries ranging from telecommunications to major league sports.

Our people make Athena, Athena. They're what help set us apart from traditional ad agencies and consultancies. As a 2024 Philadelphia Inquirer Top Workplace, we take pride in fostering a work environment where passion meets excellence. Our people are solutions-oriented individuals who eagerly roll up their sleeves to make work that works while sharing a couple of laughs along the way.

About the Position

The Marketing and Brand Strategy Director specializes in managing holistic marketing strategies and 360 campaign management. A successful candidate has passion for problem-solving, managing change, and strong organizational and management skills. This individual also has experience in collaborating with internal communications and PR teams, management of executing client needs and day-to-day account management. We work in a spirited, fast-paced, and ever-changing environment and we're looking for someone who can hit the ground running and thrive in this setting.

Requirements

What you'll be responsible for:

Strategize and manage the execution of 360 Campaigns

Work with client stakeholders to develop overarching and specific marketing strategies to build visibility and drive sales

Facilitation of leadership/stakeholder approvals of marketing strategy, content, and deliverables

Understanding of executing and analyzing metrics for digital, social and email campaigns

Understanding of general functionality of CRM and marketing tool systems to drive strong client solutions

Drive executive strategy sessions with client stakeholders (i.e. messaging architecture exercises, comprehensive engagement strategies, etc.)

Creation of executive strategy presentations and campaign post-mortems

Utilizing prior experience and skills to develop a plan for the execution of the ideas

Overseeing internal and external stakeholders across a variety of disciplines to ensure successful marketing outcomes

Understanding of campaign metrics of success to drive strategic recommendations

Creating weekly, monthly, and quarterly integrated performance reporting

Supporting audience identification for targeting purposes

Working with creative and editorial teams to deliver high performance deliverables for clients

Tracking KPIs and ensuring campaign performances remain aligned with client objectives

The skills and experience you should have:

Proven track record of building brand strategies

Excellent writing skills

Experience working with and presenting to clients

Outstanding leadership and organizational skills

Proficiency in developing efficient strategies and tactics

Strong multi-tasker able to oversee many different tasks while collaborating with a wide range of teams

Excellent communication skills and detailed oriented

Ability to work well with internal and external stakeholders

Requirements and preferred skills:

Bachelor's degree from a four-year college or university in Marketing, Business Intelligence, or similar Field

10+ years of professional marketing experience

Experience managing a team

Experience using time tracking and expense management software

Experience working in the Microsoft Suite and any project management software/tools

Previous experience in an agency or consulting firm is preferred

Benefits

Medical/Dental benefits including of 1K Health Reimbursement Account

Matching 401K

Generous PTO policy

Substantial Parental Leave Policy

Hybrid Work Environment (3-4 days on-site in Philadelphia, PA)

Curious about your career path at Athena? This role is at the Director level within Athena's career-path structure. This team has the following levels of progression for growth and development.

Analyst > Sr. Analyst >Manager > Sr. Manager > Director > Sr. Director > Executive Director

Oh, and our application process is open, easy, as transparent as we can make it, and painless. We need team members like you to join us! Let's get started.

Athena is an equal opportunity/affirmative action employer committed to a diverse and inclusive workplace. All qualified applicants will receive consideration for employment without regards to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status or any other basis prohibited by law. If you are an individual with a disability and need assistance in applying for a position, please contact us at (phone number removed).

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