Regional Area Manager, Brand Marketing

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Job description

Overview:

The Area Manager, Brand Marketing will assist in executing marketing strategies for multiple amusement parks, water parks, and overnight properties in the Region. Reporting to the Regional Brand Marketing Manager, this role will focus on supporting local and centralized marketing efforts in collaboration with corporate teams, external agencies, and business partners. The Area Manager will contribute to enhancing park experiences and attracting guests by applying market knowledge, guest insights, and an understanding of regional dynamics.

Salary Details: $76,500.00 annually up to $127,500.00 annually based on relevant experience.

Region: Midwest

Park Assignment

This position is responsible for the following parks:

Canada's Wonderland

Six Flags Darien Lake

Six Flags Darien Lake Hotel and Campground

Must be able to commute/office to/at a Midwest region park

Responsibilities:

• Assist in executing regional marketing strategies aligned with Region objectives, leveraging guest insights and market dynamics for park success.
• Develop marketing briefs and strategic roadmaps to effectively inform key stakeholders about consumer events, pricing promotions, capital programs, and other critical initiatives.
• Coordinate marketing initiatives and advertising efforts with corporate teams and external agencies to ensure consistent and impactful creative across media channels.
• Support the analysis of guest behaviors to help tailor campaigns that enhance park experiences and drive engagement.
• Contribute to the implementation of marketing initiatives across parks and resorts, ensuring timely and effective execution.
• Assist in maintaining brand consistency across all communications and marketing efforts to strengthen park positioning and value.
• Provide support in managing regional marketing budgets, ensuring efficient resource allocation.
• Monitor and report on campaign performance, using data-driven insights to help optimize strategies and drive conversions.
• Cultivate relationships with external partners, including agencies and regional organizations, to expand marketing reach and audience engagement.
• Assist in providing insights into regional dynamics, including competition, pricing, and advertising trends, to inform marketing decisions.
• Collaborate with key stakeholders to ensure alignment with Region and Corporate goals.
• Support in managing multiple projects simultaneously in a fast-paced environment.

Qualifications:

• Bachelor's degree in marketing, communications, or a related field.
• 3-5 years of experience in marketing, preferably with multi-location or regional management.
• Experience in outdoor entertainment, hospitality, or tourism is a plus.
• Strong understanding of market dynamics and guest insights.
• Excellent communication and interpersonal skills, with the ability to collaborate effectively.
• Experience working with external agencies and managing partnerships.
• Ability to manage multiple tasks and projects efficiently.
• Proficiency in using data to inform marketing decisions.
• Willingness to travel to park locations as needed.

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