Midwest Regional Manager, Brand Marketing

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Job description

Overview: The Regional Brand Marketing Manager will support marketing strategies for multiple amusement parks, water parks, and overnight properties in the region. Reporting to the Regional Director, Brand Marketing, this role will execute local and centralized marketing efforts in partnership with a corporate center of excellence, external agencies, and business partners. The manager will apply market expertise, guest insights, and knowledge of regional dynamics to enhance park experiences and attract guests, driving both immediate visits and long-term brand loyalty.

Region: Midwest

Park Assignment

This position is responsible for the following parks:

Kings Island

Cedar Point

Cedar Point Shores

Cedar Point Resorts

Michigans Adventure

Must be able to office/commute to one of the parks listed.

Responsibilities: • Support and mentor a team of field marketing professionals, ensuring alignment with Region and Corporate goals.
• Develop marketing briefs and strategic roadmaps to effectively inform key stakeholders about consumer events, pricing promotions, capital programs, and other critical initiatives.
• Execute a regional marketing strategy that aligns with Region objectives, leveraging guest insights and market dynamics for park success.
• Coordinate Park marketing initiatives and advertising with corporate teams and external agencies to ensure consistent, impactful creative across media channels.
• Provide input on regional dynamics, including competition, pricing, and advertising trends, to inform marketing decisions.
• Analyze guest behaviors to tailor campaigns that enhance park experiences, driving engagement and satisfaction.
• Oversee the implementation of marketing initiatives across parks and resorts, ensuring timely and effective execution.
• Ensure brand consistency across all communications and marketing efforts to strengthen park positioning and value.
• Manage regional marketing budgets, ensuring resource allocation maximizes ROI.
• Monitor and analyze campaign performance, using data-driven insights to optimize strategies and drive conversions.
• Cultivate relationships with external partners, including agencies and regional organizations, to expand marketing reach and audience engagement.
• Regularly report on marketing performance, providing insights and recommendations to senior leadership for informed decision-making.

Qualifications: • Bachelor's degree in marketing, communications, or a related field.
• 7+ years of experience in marketing, preferably with multi-location or regional management.
• Experience in outdoor entertainment, hospitality, or tourism is a plus.
• Proven ability to manage a team and collaborate across departments.
• Strong understanding of market dynamics, guest insights, and competitive analysis.
• Excellent communication and interpersonal skills, with the ability to influence stakeholders.
• Experience working with external agencies and managing partnerships.
• Proficiency in data-driven decision-making and campaign analysis.
• Ability to manage multiple projects in a fast-paced environment.
• Experience in budget management and financial planning.
• Willingness to travel to park locations and corporate offices as needed.

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