Director, Customer Marketing

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Job description

The Director, Customer Marketing, will contribute to the financial success of Regeneron's Injection product and will report to the Executive Director, Marketing. This person will implement the approved Brand plan, and have primary responsibility to lead the development and implementation of the strategic and tactical plans/programs as it relates to customer specific marketing for large physician groups, key accounts and Academic Centers, for all FDA approved indications.

In this role, a typical day might include the following:

• Work with insights and analytics, sales and market access, Ophthalmology account team to define key customer business strategy and develop go-to market strategy to customize promotional materials for each customer group.

• Work with agency and cross-functionally to develop custom promotional content including visual aid.

• Key point of contact for market access team.

• Apply key insights through cross-functional approach with key customers.

• Develop promotional materials which support our efforts to differentiate and reinforce our commitment to the ophthalmology commitment Regeneron with our key customers.

• Ensuring that marketing processes and programs align with corporate guidance, as well as regulatory, legal, and ethical guidelines.

• Leading and providing development opportunities for direct reports.

• Monitoring spending against budget and managing projects to agreed-upon timelines, budgets, and scope.

This role may be for you if:

• Deep experience in developing customized promotional materials for key customers with a buy and bill brand.

• Demonstrated knowledge and experience in marketing of biologics, in a buy and bill environment. Retina / eyecare experience would be a plus

• Demonstrated leadership and experience managing teams.

• Strong communication and presentation skills, capable of articulating complex strategies to stakeholders of all levels, including Senior Leaders, regardless of their technical background.

• Ability to focus on execution and manage multiple projects in a fast-paced environment where quick decision making and clear direction is a must.

• Organizational agility and the capability to reprioritize based on external or internal changes

• Demonstrated ability to work effectively and efficiently with team members, and across departments, to ensure consistency and collaboration in strategy development and implementation of programs.

• Demonstrated competency in Agency management.

To be considered you must have a Bachelor's Degree, MBA preferred. The ideal candidate must have a minimum 7-10 years of progressive experience in biologics marketing and brand strategy development and execution in the life sciences. Ophthalmology (Retina), Oncology or Rheumatology experience preferred.

Does this sound like you? Apply now to take your first step towards living the Regeneron Way! We have an inclusive and diverse culture that provides comprehensive benefits, which often include (depending on location) health and wellness programs, fitness centers, equity awards, annual bonuses, and paid time off for eligible employees at all levels!

Regeneron is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion or belief (or lack thereof), sex, nationality, national or ethnic origin, civil status, age, citizenship status, membership of the Traveler community, sexual orientation, disability, genetic information, familial status, marital or registered civil partnership status, pregnancy or parental status, gender identity, gender reassignment, military or veteran status, or any other protected characteristic in accordance with applicable laws and regulations. The Company will also provide reasonable accommodation to the known disabilities or chronic illnesses of an otherwise qualified applicant for employment, unless the accommodation would impose undue hardship on the operation of the Company's business.

For roles in which the hired candidate will be working in the U.S., the salary ranges provided are shown in accordance with U.S. law and apply to U.S.-based positions. For roles which will be based in Japan and/or Canada, the salary ranges are shown in accordance with the applicable local law and currency. If you are outside the U.S, Japan or Canada, please speak with your recruiter about salaries and benefits in your location.

Please note that certain background checks will form part of the recruitment process. Background checks will be conducted in accordance with the law of the country where the position is based, including the type of background checks conducted. The purpose of carrying out such checks is for Regeneron to verify certain information regarding a candidate prior to the commencement of employment such as identity, right to work, educational qualifications etc.

Salary Range (annually)

$180,400.00 - $300,700.00

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