Senior Manager, Global Social & Influencer Communications

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Job description

Job Description

In today's digitally-driven world where much of consumer interaction happens online, the Social Media team plays a crucial role in how the brand is presented online and how it engages with its audiences. One of the main objectives of this team is to promote brand awareness and drive brand desirability.

Your Impact to the role:

Maintain fresh's leadership in the social media space

Artfully weave together creativity with analytical thinking in order to support social media strategy that achieves brand, marketing and sales objectives.

Collaborate with international market teams on local social media calendars, activations and influencer partnerships; inclusive of developing guidelines and reporting.

Safeguard and grow social media channels by building awareness while breaking through with trends and exciting new content

Create thoughtful, innovative, informative and entertaining content for brand, product and lifestyle campaigns, in partnership with our creative, digital and storytelling teams.

Lead all aspects of community management: interact directly with global audience and diligently respond to inquiries, while continuing to partner with global customer service teams to deliver a consumer-centric experience.

Define integral social media KPIs and manage dynamic reporting in order to measure the impact of each campaign, week, month and quarter.

Cultivate a robust rolodex of engaged influencers, both micro and macro who identify with brand values and can clearly express industry differentiation.

Manage external influencer content program for branded content development on both owned and earned channels; own workflow, briefing and asset delivery

Develop Global Influencer Strategy and Guidelines to share with all the markets

Your impact in your first year:

The Senior Manager, Global Social Media & Influencer Communications will: play a pivotal role taking fresh to the next level as the brand expands it's territory and authority, consistently across all platforms and markets, as well as help role out a new brand platform

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