Senior Analyst - Primary Research & Experimentation

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Job description

Job Description

As a marketplace leader, NBCUniversal Advertising Sales & Partnerships prides itself on its success in building solutions which have helped shape the industry. A critical piece of this strategy is maintaining a deep understanding of consumer perceptions and behaviors, and leveraging those insights and expertise to help our advertising clients meet their business objectives.

NBCUniversal is looking for a Sr. Analyst of Primary Research & Experimentation team to execute research studies in support of Ad Sales business, spanning NBCU's linear TV & digital platforms, including NBCU's premier streaming service, Peacock.

The Sr. Analyst will be a key position within the Insights & Measurement team, supporting the development and execution of primary research studies that will help guide key strategic decisions and positioning for the business. The scope of project topics will vary, but our Sr. Analyst will be keenly focused on driving audience intelligence around topics that orbit NBCUniversal's vast content library and advertising solutions.

Day to day, the Sr. Analyst will consult with internal stakeholders to determine key objectives for upcoming projects, help outline the right solution to solve these objectives, and manage project execution from design to vendor management and insights delivery. In this role, you will support the Senior Director of Primary Research & Experimentation and work with stakeholders across the sales organization including Category Strategy, Sales Enablement, Marketing and more.

Duties and Responsibilities:

What We Need From You

The ideal candidate is a researcher ready to make an impact and help drive the development of proprietary insights. You should have experience with quantitative and qualitative primary research techniques, stewarding projects from design through delivery.

We will need you to

Offer yourself as a resource on all things primary research to internal stakeholders and external advertiser clients

Be ready to solve stakeholder problems by understanding their business objectives and crafting the best research design to help achieve these objectives

Help design and manage qualitative and quantitative research initiatives, including developing research instruments, managing fielding, analyzing data, writing reports, etc

Discover the story in the data through thoughtful and robust analysis, while also leveraging third party data to contextualize and amplify the learnings

Work with and manage research vendors to ensure adherence to industry best practices, stated timelines, contracted deliverables and high data quality

Be a self-starter, a clear communicator and someone who thrives in a fast-paced environment

And most importantly, we will need you to live the values of collaboration and teamwork, operating as One Team across NBCU Insights & Measurement

What You Will Get From This Role

Conduct world-class research: Contribute to building proprietary research and insights assets

Drive impact: Play a critical role in delivering on a strategic goal for NBCU ad sales in 2024 and beyond

Encouragement to Innovate: Permission to challenge convention and develop new solutions and leading business recommendations

Expand your knowledge: Complement the research expertise you've already built, by exploring and introducing new methodologies and solutions

Achieve career & professional growth: Access to resources to develop your career and professional management skills

Work alongside a highly-performing Measurement & Impact team: You'll be joining a supportive team that is highly motivated and proud of what they do

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