Senior Regional Marketing Specialist

Job description

About GenScript

GenScript Biotech Corporation (Stock Code: 1548.HK) is a global biotechnology group. Founded in 2002, GenScript has an established global presence across North America, Europe, the Greater China, and Asia Pacific. GenScript's businesses encompass four major categories based on its leading gene synthesis technology, including operation as a Life Science CRO, enzyme and synthetic biology products, biologics development and manufacturing, and cell therapy.

GenScript is committed to striving towards its vision of being the most reliable biotech company in the world to make humans and nature healthier through biotechnology

About ProBio

ProBio proactively provides end-to-end CDMO service from drug discovery to commercialization with proactive strategies, professional solutions and efficient processes in cell and gene therapy (CGT), vaccine, biologics discovery and antibody protein drug to accelerate drug development for customers. ProBio's total cell and gene therapy solution covers CMC of plasmid and virus for IND filing as well as clinical manufacturing and commercial manufacturing. In terms of plasmid service, ProBio supports the most clinical approvals for CGT drugs including mRNA vaccines, CAR-T in China. It is also the first GMP manufacturing platform to provide in vitro transcription (IVT) template linearized plasmids for mRNA vaccines and has supported several mRNA vaccine global enterprises to obtain clinical approvals. In terms of viral vector service, \ProBio has a stable and high-yield viral vector platform.

Job Scope:

ProBio is seeking a proactive, dynamic, and result-driven Sr. Regional Marketing Specialist who will be key in driving our lead generation and marketing initiatives through content development, lead generation, and campaign management. This individual will collaborate closely with our Sales and Marketing teams, reporting directly to the Sr. Regional Marketing Manager. Candidate's role is to assess business objectives and develop strategic marketing approaches that effectively communicate our value and drive the acquisition of new clients.

Please note that while the preferred location for this role is onsite in Pennington, NJ; we are willing to accept a remote based candidate.

You will collaborate with cross-functional teams to develop content, including sales decks, marketing collateral, websites, blogs, press releases, email campaigns, and social media. Additionally, you will be responsible for designing and implementing omni-channel lead generation strategies to increase brand awareness, customer engagement, and conversion rates.

In this role, you will manage nurturing campaigns, monitor responses, and conduct outbound cold calls/discovery calls to qualify and identify potential opportunities. You will also focus on event and tradeshow management, where you will strategically plan and oversee the company's participation in industry events to elevate brand visibility and generate leads.

You will work closely with the sales team to ensure marketing initiatives align with sales objectives and contribute to developing nurturing campaigns to convert prospects. Continuous optimization of marketing channels will be essential, as you will analyze performance data, track KPIs, and refine strategies to maximize ROI.

Leading creative marketing solutions and ensuring cross-departmental coordination for consistent messaging and branding will also be key responsibilities. Staying informed on industry trends and applying innovative approaches will drive continuous improvement across all marketing efforts.

What You'll Be Doing:

1. Content Marketing & Creative Process: Partner with cross-functional team to develop content aligned with SEO best practices, write, edit various content types, oversee creative process from concept to launch compelling content for various platforms, including sales deck, marketing collaterals, website, blogs, press releases, email campaigns, social media, eBooks, sales pitch decks, website, etc.
2. Lead Generation: Partner with cross-functional team and develop customer segmentation and targeting strategy, along with the execution plan to execute omni-channel lead generation strategies aimed at boosting brand awareness, customer engagement, and conversion rates.
3. Nurturing Campaign & Cold Outbound Calls: Monitor and respond to nurturing campaigns, addressing sequences. Conduct cold outbound cold calls to prospects, introducing company services and identifying potential opportunities.
4. Internal/External Event/Tradeshow Management: Strategically evaluate, plan, and manage the company's participation in industry events, conferences, and trade shows to generate leads and elevate brand visibility to meet budgetary requirements. Along with internal company events such as ribbon-cutting, internal retreats, etc.
5. Campaign Execution: Design, implement, and manage targeted marketing campaigns across various channels, ensuring alignment with the company's overarching goals and sales objectives.
6. Collaboration with Sales: Partner with the sales team to align marketing initiatives with sales goals, developing nurturing campaigns to engage and convert prospects.
7. Channel Analysis & Optimization: Continuously research and analyze the most effective marketing channels, optimizing strategies based on performance data to maximize ROI. Monitor key performance indicators (KPIs) and report on campaign outcomes, leveraging insights to refine and improve marketing strategies.
8. Innovative Marketing Solutions: Lead creative marketing initiatives that attract prospects, combining both digital and traditional marketing methods.
9. Continuous Improvement: Stay up-to-date on industry trends, company offerings, and competitive landscape to continually enhance the effectiveness of nurturing campaigns and cold outreach efforts.

1. Bachelor's Degree in Bioprocessing, Fermentation Science, Chemical Engineering, Biochemical Engineering, Microbiology, Cell Biology, Molecular Biology, Molecular and Cell Biology with 1-2+ years of industry/commercial experience in business development, product marketing, product management, and demonstrated portfolio showcasing successful marketing campaigns in the biotech, pharmaceutical, or life sciences industries.
2. (OR) Bachelor's Degree in Marketing, Communications, Business, with 2-3+ years of agency or CDMO experience with demonstrated a portfolio showcasing successful marketing campaigns advertising toward the biotech, pharmaceutical, or life sciences industries.
3. Experience of working in start-up, fast-paced, team-oriented environments, growth hacking or marketing, ideally within pre-IPO companies in life sciences, advertising or marketing agencies, or related industries.
4. Proven track record working on campaigns to targeted audiences using across various channels in addition to paid advertising, social media and other digital marketing channels (digital advertising platforms, including Google Ads, Bing Ads, and LinkedIn Ads)
5. Experience with cold outbound calls to generate leads
6. Proficiency with marketing automation platforms such as Salesforce, Chilipiper, Zoho, HubSpot or Microsoft Dynamics.
7. Strong knowledge of SEO best practices and experience developing content for websites, blogs, email campaigns, and social media (Moz, SEMRush)
8. Excellent written and verbal communication skills, with the ability to create compelling, targeted content.
9. Strong organizational skills, with the ability to manage multiple projects simultaneously in a fast-paced environment using project management tools (Teams, Kanban, Trello, Jira)
10. Creative thinker with a keen eye for detail and the ability to channel creativity toward achieving business goals.
11. Goal-oriented self-starter who can work both independently and collaboratively within a team.
12. Comfortable working onsite in Pennington, NJ with a willingness to travel (10-30%)

1. 1-3+ years of professional (non-internship) marketing experience in a fast-paced life science marketing agency or a start-up marketing agency with a proven track record of supporting biotech, pharmaceutical, and healthcare clients, specifically in areas such as Antibody Discovery, Cell and Gene Therapies, Biologics, Bioprocessing, CDMO, and CRO
2. Strong portfolio showcasing development, planning and result of past marketing campaigns in the biotech, pharmaceutical, or life sciences industries, along with examples of using customer research, secondary research to back up assumptions on client acquisition strategy using omni-channel marketing to develop, plan and assess marketing channels for attribution analysis.
3. Proven experience marketing to biotech and pharmaceutical companies as a service provider (CDMO, Bioprocessing) or managing clients in these sectors within a life-sciences agency.
4. Experience in marketing agencies, startups, or fast-paced environments, managing vendors/supplies, managing agencies to execute diverse campaigns and projects.
5. Exposure to cross-functional project with drug commercialization, pricing/market access, market research and analytics, and business development
6. Track record of innovative strategy development, alignment, and implementation
7. Attention to detail and the ability to work individually, within a multi-disciplinary team, as well as with external partners and vendors
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