Regional Marketing Manager

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Job description

Description:

Koppert is the worldwide market leader in integrated pest management. Every day, we help growers and farmers around the world to combat crop pests and diseases in a natural and sustainable way while limiting dependency on pesticides. In this way, we actively contribute to a sustainable society, with safe food in sufficient quantities to feed a rapidly growing population. Our Research & Development has frequently been the source of biological solutions, which have been subsequently adopted worldwide.

About the job

As a Regional Marketing Manager, your focus will be on driving business growth by expanding Integrated Pest Management (IPM) in existing crops, identifying new market opportunities, and achieving revenue growth. You will lead strategic relationships, foster customer-centricity, and champion innovation. Your role will be pivotal in enhancing Koppert's grower solution portfolio, leveraging data-driven insights, and ensuring regional alignment with Koppert's global vision and objectives.

What will the team look like

The Regional Marketing Team plays a crucial role in ensuring Koppert's marketing initiatives are closely aligned with customer needs. As the Regional Marketing Manager, you will be part of a dynamic team, reporting to the Regional Business Director and collaborating with peers in our other enabling functions. Your direct reports consist of Leads in Crop, Product, Communication and Regulatory Affairs. You will work in close collaboration with global teams and stakeholders, including Crop Leadership in other regions, to drive business growth and customer satisfaction.

Primary Duties and Responsibilities

Data Collection and Presentation

• Gather and validate market data and insights from countries and customers.
• Develop proposals for new product development, research, or business opportunities.
• Ensure accurate market data and segmentation for both direct customers and end-users.

Vision Development

• Collaborate with key stakeholders to identify challenges and priorities in the region.
• Develop regional crop visions and marketing plans that fit within Koppert's global strategy.
• Contribute to the business plan and portfolio analysis using standardized tools and processes.

Strategy Implementation

• Set priorities for demo trials in collaboration with local managers to ensure coordinated efforts across countries.
• Translate strategic insights into actionable business cases and prioritize them for the region.
• Ensure that market requirements are integrated during the development process of new products.

Customer Relationships

• Build and maintain strong relationships with clients and partners.
• Foster collaboration between global and local teams to ensure accurate market research and strategic alignment.

Innovation Leadership

• Stay abreast of technological and market trends to drive regional marketing and crop plans.
• Lead product lifecycle management and source regional products as necessary.

Performance Metrics

• Measure success through KPIs such as revenue growth by customer/crop, portfolio development, new product launches, and customer adoption rates.

What do you bring:

• Strategic vision with the ability to translate it into practical implementation plans.
• You're an experienced marketer with a passion for agriculture and a talent for building teams from the ground up. You bring a strategic perspective and are able to relate to the hands-on approach of our local subsidiaries to help and guide them in executing locally.
• With a proven ability to navigate the complexities of North America's agricultural landscape, this role is perfect for a professional who is ready to pioneer Koppert's regional presence, working collaboratively across functional areas to build something new, impactful, and truly sustainable.
• Strong analytical skills and the ability to connect globally and locally.
• Excellent communication and collaboration skills.
• Proficiency in digital marketing tools and financial analysis.
• Leadership and project management skills.

Requirements:

Skills and Knowledge:

• Minimum of a Bachelor's degree in marketing, business, or related fields.
• At least 5-10 years of relevant industry experience, preferably in agriculture or horticulture.
• Proficiency in English is required; knowledge of additional regional languages is a plus.

Competencies:

• Entrepreneurial mindset
• Customer-focused approach
• Innovative thinking
• Strong analytical capabilities
• Collaborative team player
• Effective planning and organizational skills

What can you expect from us:

You will join an entrepreneurial and innovative team in a fast-growing family company. Your role will be dynamic, and we will invest in your professional development. We offer you:

• Competitive compensation based on your role, knowledge, and experience.
• Generous PTO and Holiday pay.
• Annual performance-based bonus.
• Excellent secondary benefits.
• Remote and/or hybrid working opportunities.

Physical Requirements

• Ability to regularly sit for long periods of time while working in an office at a computer.
• Ability to travel (air and ground) up to 25% of the time.
• Ability to frequently lift and/or move up to ten (10) pounds and occasionally lift and/or move up to twenty-five (25) pounds.
• Ability to control emotions under various levels of pressures, stress, and fast-paced activities.

Location: USA, Canada, or Mexico with a preference to proximity of one our main locations in North America.

Working at Koppert

Koppert stands at the forefront of sustainable agriculture, founded in 1967 by visionary Dutch grower, Jan Koppert. Our mission is to make agriculture healthier, safer, and more productive by partnering with nature. We achieve this by using natural enemies to combat pests, utilizing bumblebees for pollination, and leveraging microorganisms and biostimulants to support, protect, and strengthen crops.

Farmers and growers worldwide rely on our products and knowledge to restore the natural balance in their crops. Our holistic approach improves plant health both above and below ground, supporting our mission of 100% sustainable agriculture.

As a family-owned business, we value respect, care, and a strong belief in biological solutions. We work together as a family to drive sustainable cultivation practices forward. We are consistently looking at ways of improvement and continuing to invest in our employees.

Comprehensive Benefits Package to include medical, dental, and vision insurance, employer-funded Health Savings Account, tuition reimbursement, employer 401K match, life insurance, wellness program initiatives, employee assistance program, volunteer day, Koppert gear, and generous PTO. Koppert is a veteran-friendly, Equal Opportunity Employer. Qualified applicants will be considered without regard to race, color, religion, gender, national origin, age, sexual orientation, marital status, veteran status, disability, or any other legally protected status. If you want to join a global and growing organization, submit your cover letter and resume. At Koppert, we learn something every day!

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