Global Brand & US Marketing Lead

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Job description

Why Join Intellia?

Our mission is to develop curative genome editing treatments that can positively transform the lives of people living with severe and life-threatening diseases.

Beyond our science, we live our four core values: One, Explore, Disrupt, Deliver and feel strongly that you can achieve more at Intellia. We have a single-minded determination to excel and succeed together. We believe in the power of curiosity and pushing boundaries. We welcome challenging thoughts and imagination to develop innovative solutions. And we know that patients are counting on us to make the promise a reality, so we must maintain high standards and get it done.

We wantall ofour people to go beyond what is possible. We aren't constrained by typical end rails, and we aren't out to just "treat" people. We're all in this for something more. We're driven to cure and motivated for change. Just imagine the possibilities of what we can do together.

How You Will Achieve More with Intellia:

In this pivotal leadership role, you will spearhead the overall brand strategy, execution, and launch preparations to ensure the successful commercialization of one of Intellia's gene editing therapies currently in the late stages of clinical development. The ideal candidate is a strategic thinker who is highly driven, entrepreneurial, collaborative, and embodies Intellia's core values: One, Explore, Disrupt, and Deliver.

Key Responsibilities:

• Team Leadership: Build and lead the brand team by recruiting top industry talent.

• Strategic Contribution: Serve as a member of the Commercial Leadership Team, contributing broadly to Intellia's commercialization success.

• Cross-Functional Representation: Represent the commercial function at the Program Leadership Team, the highest governance body accountable for all cross-functional aspects of the program, including clinical development activities.

• Global Launch Strategy: Lead the development of the global launch strategy for the assigned brand in collaboration with key functions.

• Brand Marketing Oversight: Oversee the brand team, including colleagues executing all aspects of brand marketing to various stakeholders such as healthcare professionals (HCPs) and patients.

• Market Development: Lead the development of market development strategies, coordinating with external agencies and cross-functional partners.

• Branding Efforts: Lead the development of all branding efforts, including naming and creative campaigns.

• Insight Generation: Collaborate closely with the business operations team to ensure appropriate insights generation to inform launch strategy and planning.

• Actionable Recommendations: Deliver actionable recommendations to the leadership team through analysis, market research, and competitive intelligence.

• Cross-Functional Collaboration: Collaborate across multiple functions, including Commercial Leadership, Sales, Marketing, Market Access, Medical, Legal, Regulatory, Compliance, and IT.

• Vendor Management: Oversee external vendors and consultants supporting the brand.

• Budget Management: Manage the annual budget for the assigned brand.

• Additional Duties: Perform other duties as assigned.

About You:

• Experience: Minimum of 8 years of relevant experience, with a deep understanding of global and US commercialization aspects within the pharmaceutical industry.

• Leadership: At least 3 years of people management experience, leading high-performance teams.

• Product Launch: Experience in pre-launch and launch of products for rare diseases with high competitive intensity.

• Strategic Insight: Ability to translate science into commercial strategies.

• Communication Skills: Excellent verbal, written, and interpersonal skills with the ability to influence senior management and establish effective working relationships with a diverse range of stakeholders.

• Proactivity and Planning: Exceptional skills in proactivity, planning, prioritization, objective setting, meeting management, and plan execution.

• Flexibility: Organized and logical, with a high degree of flexibility to change direction when needed.

• Self-Starter and Team Player: A confident self-starter who can work independently and creatively, while also being a team player.

• Innovation: Evidence illustrating the ability to be different and bold. Must have demonstrated success in bringing novel and successful approaches that bring innovative products to patients.

Covid-19 Vaccination Policy: All Intellia employees, regardless of work location, are expected to follow all applicable federal, state, and local public health regulations and guidelines, and are strongly encouraged to follow all public health recommendations, including being vaccinated for COVID-19.

EEOC Statement: Intellia believes in a diverse environment, and is committed to equal employment opportunity for all its employees and qualified applicants. We do not discriminate in recruitment, hiring, training, promotion or any other employment practices for reasons of race, color, religion, gender, national origin, age, sexual orientation, marital or veteran status, disability, or any other legally protected status. Intellia will make reasonable accommodations for qualified individuals with known disabilities, in accordance with applicable law.

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