Upmarket & Enterprise, Manager

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Job description

The Upmarket/Enterprise Digital Marketing Manager will be responsible for developing, implementing, and managing comprehensive digital marketing strategies to generate high-quality leads from enterprise targets. This role combines strategic thinking with hands-on execution to optimize our digital experience on the website and enhance our lead funnel.

Key Responsibilities:

• Website Management: Oversee the day-to-day management of the company website, ensuring it is up-to-date, user-friendly, and optimized for lead generation and overall engagement
• Strategy Development: Create and execute digital marketing strategies that align with business objectives and target enterprise clients.
• Lead Generation Strategy: Develop and implement comprehensive lead generation strategies specifically targeting enterprise-level clients.
• Marketing Automation: Utilize marketing automation tools to nurture leads through the sales funnel, segment audiences, and track engagement.
• Collaboration: Work closely with the marketing strategy and sales team to ensure alignment on lead qualification criteria and follow-up processes.
• Market Research: Stay informed about industry trends, competitive landscape, and customer needs to identify new lead generation opportunities.
• A/B Testing : Conduct A/B testing on campaigns to optimize performance and increase conversion rates.
• Cross-Functional Collaboration: Work closely with UX/UI designers, product managers, sales, marketing strategy, digital enablement teams and developers to ensure a seamless user experience across all digital touchpoints.
• Agency Relationship Management: Work closely with Digital Agency to help support the online experience and create an optimal digital journey.

" CCI employees will receive priority screening"

Minimum

• Bachelor's degree in a related discipline and 6 years' experience in a related field. The right candidates could also have a different combination, such as a master's degree and 4 years' experience; a Ph.D. and 1 year of experience; or 10 years' experience in a related field
• 5+ years of experience in B2B digital marketing, preferably in an enterprise environment.
• Proven track record of developing successful digital marketing strategies and campaigns.
• Proficiency in digital marketing tools (e.g., Adobe Experience Manager and Salesforce).
• Experience with design tools (eg Figma) is a plus
• Excellent analytical skills and ability to interpret data to drive decision-making.
• Strong communication and interpersonal skills, with the ability to work collaboratively across teams.
• Experience in digital lead generation and digital customer acquisition strategies for B2B markets.

Preferred

• BS/BA degree in related discipline strongly desired (i.e. Marketing, Business, etc.).
• Experience in telecommunications industry desired

USD 85 300.00 per year

Compensation:

Compensation includes a base salary of $85,500.00 - $128,300.00. The base salary may vary within the anticipated base pay range based on factors such as the ultimate location of the position and the selected candidate's knowledge, skills, and abilities. Position may be eligible for additional compensation that may include an incentive program.

Benefits:

The Company offers eligible employees the flexibility to take as much vacation with pay as they deem consistent with their duties, the company's needs, and its obligations; seven paid holidays throughout the calendar year; and up to 160 hours of paid wellness annually for their own wellness or that of family members. Employees are also eligible for additional paid time off in the form of bereavement leave, time off to vote, jury duty leave, volunteer time off, military leave, parental leave, and COVID-19 vaccination leave.

About Cox Communications

Cox Communications is the largest private telecom company in America, serving six million homes and businesses. That's a lot, but we also proudly serve our employees. Our benefits and our award-winning culture are just two of the things that make Cox a coveted place to work. If you're interested in bringing people closer through broadband, smart home tech and more, join Cox Communications today!

About Cox

Cox empowers employees to build a better future and has been doing so for over 120 years. With exciting investments and innovations across transportation, communications, cleantech and healthcare, our family of businesses - which includes Cox Automotive and Cox Communications - is forging a better future for us all. Ready to make your mark? Join us today!

Benefits of working at Cox may include health care insurance (medical, dental, vision), retirement planning (401(k , and paid days off (sick leave, parental leave, flexible vacation/wellness days, and/or PTO). For more details on what benefits you may be offered, visit our benefits page .

Cox is an Equal Employment Opportunity employer - All qualified applicants/employees will receive consideration for employment without regard to that individual's age, race, color, religion or creed, national origin or ancestry, sex (including pregnancy), sexual orientation, gender, gender identity, physical or mental disability, veteran status, genetic information, ethnicity, citizenship, or any other characteristic protected by law.

Statement to ALL Third-Party Agencies and Similar Organizations: Cox accepts resumes only from agencies with which we formally engage their services. Please do not forward resumes to our applicant tracking system, Cox employees, Cox hiring manager, or send to any Cox facility. Cox is not responsible for any fees or charges associated with unsolicited resumes.

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