Senior Associate, Digital Tag Management (Hybrid)

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Job description

Location: Chicago, IllinoisJob Type: ContractCompensation Range: $57 - 62 per hourCella is looking for a skilled and motivated Senior Associate, Digital Tag Management to join our client's team for a hybrid contract opportunity in Chicago, IL!As a Senior Associate in Digital Tag Management, you will play a pivotal role in supporting Owned and Paid Media by executing, implementing, and providing consultation on tagging of pages tied to digital marketing campaigns. This position involves working in a highly collaborative environment with various stakeholders across business units and technical teams. The role requires expertise in both on-site tagging and a deep understanding of the paid media reporting and measurement landscape, with a focus on innovation, accuracy, and adherence to data privacy regulations.Responsibilities:Serve as a subject matter expert and partner with Paid Media stakeholders to provide consultation and thought leadership on tagging strategies for search, social, mobile, display, and video campaigns.Ensure the placement and management of digital media tags within Tag Management platforms to support campaign performance, targeting, and monitoring across various platforms (including proprietary tools, DoubleClick Campaign Suite, Adobe Insight/Site Catalyst).Maintain governance and ensure adherence to best practices for tagging and media/ad operations procedures, while identifying and implementing innovative tagging strategies.Perform quality control checks and document setups for campaign executions to ensure best-in-class performance.Collaborate with business partners and technology teams to ensure that tagged data is transformed into valuable, analytically accessible datasets for business intelligence and decision-making.Review and validate project documentation, including specifications, user guides, help files, and procedures, to ensure the quality of tagging and data deliverables.Ensure compliance with data collection, tag deployment, and user privacy regulations while providing SME inputs for the evolution of digital tag management technology.Provide scale to tagging management procedures and technology advancements, facilitating smooth operations across platforms.Qualifications:Experience level: ExperiencedMinimum 6 years of experienceEducation: BachelorsMinimum 2+ years of experience in digital tag management or a similar role.Minimum 3+ years of experience in digital marketing/advertising.Minimum 3+ years of experience in digital ad operations, media and site tagging, marketing analytics, and digital campaign performance measurement.Hands-on experience with Google Analytics, Adobe Analytics, JIRA, Webtrends, CoreMetrics, Ad Servers, Demand Side Platforms (DSP), and Tag Management Platforms.Strong understanding of the digital advertising ecosystem and paid media measurement methodologies.Demonstrated ability to collaborate with cross-functional teams and deliver high-quality solutions in a fast-paced environment.Expertise in tag deployment, data collection methodologies, and media operations.Strong analytical and problem-solving skills, with a data-driven approach to improving campaign performance.Excellent communication and organizational skills, with the ability to manage multiple priorities and deadlines.Proactive in identifying opportunities for innovation and process improvements. JOBID: Opportunity Employer: Race, Color, Religion, Sex, Sexual Orientation, Gender Identity, National Origin, Age, Genetic Information, Disability, Protected Veteran Status, or any other legally protected group status.At Cella, a randstad digital company, we welcome people of all abilities and want to ensure that our hiring and interview process meets the needs of all applicants. If you require a reasonable accommodation to make your application or interview experience a great one, please contact offered to a successful candidate will be based on several factors including the candidate's education, work experience, work location, specific job duties, certifications, etc. In addition, Cella by randstad digital offers a comprehensive benefits package, including health, an incentive and recognition program, and 401K contribution (all benefits are based on eligibility). This posting is open for thirty (30) days.PandoLogic. Category:General, Location:Chicago, IL-60603

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