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Director, Integrated Media Planning

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iProspect

2024-11-06 15:37:55

Job location Newnan, Georgia, United States

Job type: fulltime

Job industry: Advert / Media / Entertainment

Job description

Job Description

Note: this is a hybrid role with in-office requirements. You will work onsite with the client 1-2 days per week.

We are looking to add a Director, Integrated Media Planning to our team within iProspect. Your responsibilities will bring you in person with your client on a periodic basis. Reporting to the Group Director, Integrated Media Planning, you will lead a team of media planners and overseeing the development of integrated media strategies for a national healthcare services client. You will set the strategic direction for your client's media program.

Responsibilities:

Develop and present integrated media plans and strategies to clients.

Ensure campaign delivery, performance, and optimization.

Foster relationships with media partners.

Manage daily client communications and contribute to overall agency relationship development

Monitor industry trends and identify growth opportunities, ensuring innovation is brought to client recommendations

Accountable for all operational aspects of the media campaign process including trafficking, budget management, media actualization, and creative asset management.

Lead collaboration with other teams to ensure campaign success

Contribute to development of agency best practices, solutions, and process improvements

Inform a friend!

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