Senior Manager Field Marketing - North America

---

Job description

Job Description

The Field Marketing Senior Manager in North America is responsible for developing and executing the Account-based marketing plan for the region (US & Canada). The plan will contain a mix of local initiatives (3rd party events, webinars, local campaigns etc) and global activities (paid media, content syndication, integrated campaigns etc), which will be decided by the Manager.

The candidate must be comfortable working in a global, matrix organization, managing stakeholders at all levels to achieve their goals. It requires a strong interlock with commercial teams (business development & sales) to maximize pipeline coverage in the target verticals.

The position is a senior leadership role in the marketing organization that will be expected to work autonomously while motivating their team (direct and matrixed), managing multiple projects simultaneously, and providing regular feedback on marketing ROI.

Key responsibilities:

Develop and execute the regional account-based marketing plan to achieve commercial targets

Drive marketing execution in region utilizing local and global campaigns to meet goals

Align with commercial function (business development and sales) to review and optimize campaign performance

Forecast, measure, analyze and report on the impact of demand marketing activities

Partner with global marketing demand generation functions and vertical/industry marketing leads to build on global campaigns for local execution, as well as engaging in the global campaign development for ultimate regional fit

Directly manage a Field Marketing Specialists and drive interlock with key stakeholders from across the marketing organization

In collaboration with the sales and global events team develop a regional event strategy, attending key events as required

Plan and execute our flagship annual customer event (X4U) to drive engagement and cross-sell

Manage external relationships (influencers, vendors, venues, agencies, and media partners) effectively to ensure maximum yield from investment

Support local commercial initiatives when global approach not possible

<!– job description page –>