Senior Manager - Social, Content, and Community

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Job description

Who are we? We are on a confidential search for a Senior Creative Project Manager in Torrance, CA. Company website and information will be provided before scheduling the screening call.

What's in it for you?

$90,000 to $140,000 annually

Medical, Dental, Vision, Life Insurance,

401k with company match

FSA and short & long term disability

bonus incentive plan

flexible hours, generous PTO

an associate discount

This is a hybrid role - you will start 5 days onsite in Torrance and eventually move to 3-4 days.

What will you do? The Lead/Senior Manager of Social, Content, and Community is a strategic and creative leadership role designed to bridge the gap between our brand and the vibrant community that surrounds it. This position is responsible for developing and executing an integrated digital strategy that encompasses content strategy/creation, creator/influencer partnerships, and general community building, with a significant focus on YouTube and other social media platforms. You'll play a pivotal role in shaping our online narrative, driving brand awareness, and fostering a loyal community.

Craft and implement a comprehensive digital strategy around organic social media (YouTube, TikTok, Instagram, Facebook, X), content creation, community engagement, brand voice, and creator/influencer partnerships.

Lead the charge in expanding our social media presence through innovative content strategies, channel optimizations, and community engagement tactics that resonate with new and existing audiences alike.

Oversee the production of compelling, high-quality content across all platforms, both paid and organic, that aligns with our brand's voice and values, driving creativity, strategic insights, and audience growth.

Cultivate relationships with influencers, creators, and brand ambassadors to build a robust community of advocates and collaborators who share our passion.

Partner closely with the brand partnerships team to create and/or leverage aspirational user generated content while driving brand awareness

Analyze performance metrics across all organic digital channels to refine and optimize our approach, ensuring we meet or exceed specific goals and KPIs.

Collaborate closely with marketing, sales, and product teams to ensure a cohesive and integrated brand experience for our community.

Manage and mentor a team of social media, content, and community professionals, fostering a culture of creativity, collaboration, and continuous learning and growth.

Monitor and engage with audiences in blogs and endemic platforms (Reddit, etc.)

Stay ahead of the curve on social media trends, digital content strategies, tools/technology, and community engagement practices, continuously exploring new opportunities for growth and innovation.

Oversee and manage planning, content calendars, reporting, and optimizations across all social platforms

Oversee all third-party digital vendors including fee negotiations

What will you need?

6-9 years of experience in social media management, content strategy, community building, and influencer/creator programs, particularly within YouTube and other social platforms.

Demonstrated success in developing and executing comprehensive digital strategies that drive engagement, growth, and community loyalty.

Exceptional storytelling and content creation skills, with the ability to craft messages that engage, inspire, and mobilize audiences.

Deep understanding of social media analytics, performance tracking, and algorithm optimization to inform strategic decisions.

Leadership experience with a track record of mentoring and developing teams, fostering an environment of innovation and high performance.

Passion for the automotive industry and car care, with an understanding of the community's values and interests.

Experience building and managing creator/influencer strategies and relationships.

What's in it for you?

$90,000 to $140,000 annually

Medical, Dental, Vision, Life Insurance,

401k with company match

FSA and short & long term disability

bonus incentive plan

flexible hours, generous PTO

an associate discount

This is a hybrid role - you will start 5 days onsite in Torrance and eventually move to 3-4 days.

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