Performance Media Manager, Search

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Job description

JOB TITLE: Performance Media Manager, Search

LOCATION: San Francisco, CA - HYBRID

PAY RANGE: $55-$66/hr

DURATION: 1 year

TOP 3 SKILLS:

5-10 years' experience as Paid Search Marketing professional, running enterprise-level SEM campaigns with proven results. Experience leading global accounts a plus.

Solid understanding of Microsoft Office applications, including advanced Excel skills, and experience working in Tableau

Experience building, bulk editing, and optimizing campaign, keywords and ads within Google Ads & Bing Ads Editor platforms.

COMPANY:

Our client a Fortune 500 Software Organization is seeking a Performance Media Manager, Search to bring onto the team.

Our Company

Changing the world through digital experiences is what is all about. We give everyone from emerging artists to global brands everything they need to design and deliver exceptional digital experiences. We're passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen.

The Opportunity

The team is looking for a Performance Media Manager, specific to Search for driving acquisition of Stock Photography products. This position will partner with performance media specialists and an external agency to drive search strategy, execution, and reporting, coordinate with campaign, analytics, and product partners, run agile and rapid experimentation, and drive performance optimization to achieve and exceed on target metrics.

What you'll do

Manage and analyze paid search and shopping programs in Google, Bing, and Media Optimizer (AMO) to improve overall search returns and reduction of SEM expenses.

Project manage & oversee external agency quality of work, including reporting, analysis, and quality assurance

Daily search marketing responsibilities include, but are not limited to daily performance reports, budget pacing and management in engines and AMO, bid optimization, ad copy updates, keyword expands and negatives, data analyses with insights from Analytics and AMO, financial planning and analysis

Provide data analysis and insights to support the Performance Marketing org in developing the Quarterly Business Reviews (QBRs).

Provide recommendations for testing of messaging, destinations, keywords, tactics, audiences, etc.

Stay current with all SEM industry trends and be on top of emerging SEM technologies, opportunities, and innovations.

Assist with Search Engine Media Optimizer configuration, reporting and automated bid algorithms.

Work with SEO team to ensure alignment of customer experience.

Skills and qualifications

A degree in a business / marketing related or analytical field

5-10 years' experience as Paid Search Marketing professional, running enterprise-level SEM campaigns with proven results. Experience leading global accounts a plus.

Experience building, bulk editing, and optimizing campaign, keywords and ads within Google Ads & Bing Ads Editor platforms.

Demonstrated experience in executing sophisticated search media plans and strategies.

Experience with Web Analytics and search bid optimization platforms ( Media Optimizer & Analytics are a plus).

Understanding of SEO, Display, Social, and A/B testing

Ability to thrive in a fast-paced, corporate environment working individually and with teams

A love of data and attention to detail - highly organized and analytical.

Clear communicator to deliver POVs with solid rationale

Ability to communicate technical information clearly and effectively to non-technical audiences.

Solid understanding of Microsoft Office applications, including advanced Excel skills, and experience working in Tableau

IND123

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