B2B Marketing Analytics Manager

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Job description

B2B Marketing Analytics Manager

San Jose or San Francisco, CA Hybrid

$61.27 per hour on W2

12 Months

Explore our data infrastructure, extract necessary data, perform data analysis, visualise findings to understand key marketing patterns and trends to develop compelling data driven stories

Summarise analysis on customer needs, product positioning, campaign performance, market trends and competition in regular, actionable, and engaging business updates

Tell the story behind the numbers to a variety of business partners to influence and inspire corrective actions to the business strategy

Acquire, summarise, and circulate key takeaways derived from primary research and market trend analysis done in close partnership with the marketing research team

Bring to life key marketing insights to drive account penetration and upsell motions to improve LTV

Understand and communicate what drives performance and opportunities for product marketing messaging

Partner with marketing to create data-driven campaigns that optimise prospects conversion

Build feedback loops to highlight knowledge gaps and drive future analysis and research

Very strong communication and presentation skills is a key requirement

Adept at data crunching, and passionate about unearthing significant patterns and meaningful insights

Proactive self-starter, always on learner, and able to work in a virtual environment

An eye for accuracy, the ability to self-manage multiple data sets and data requests, and flexibility to respond quickly and meticulously

Autonomy in managing stakeholders (Director+) and navigate a matrix environment across time zones

Experience in data visualisation is required, PowerBI is highly preferred

Proficiency in SQL, Hive, or Azure Databricks is highly preferred

Knowledge of CRM tools (e.g., Salesforce or MS Dynamics) is preferred

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