Social Media Associate

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Job description

Were inspired by all kinds of self-expression. We design everyday necessities and the occasional splurge the kind of clothing we would want to wear. We prize functionality but we also want you to have fun while youre at it. In other words, if you cant eat, dance and drink in it, we wont make it. And while some clothes stay and some go, we want to be the ones that stay awhile.

Responsibilities:

Utilize social media marketing tools to establish and maintain the companys brand presence
Work closely with Brand Director and the Social Content Creator to proactively ideate, create, edit, and implement social media campaigns to align with communication and marketing initiatives, across multiple channels
Research current benchmark trends, sounds and potential content partners; informing the Brand Director of changes that are relevant to the companys marketing activities and explore repost-able content
Set and analyze key performance indicators (KPIs) for social media campaigns, measuring performance against targets for shares or likes
Weekly analysis of the companys social media strategy, identify strategic weaknesses and making improvement recommendations
Collaborate with Brand Director and Content Creator to ideate, create, edit and implement multi-channel social media campaigns aligned with communication and marketing initiatives, maximizing ROI
Collaborate with the team to create a strategy for La Lignes TiKTok launch and ongoing presence
Create and manage a focused social media content calendar emphasizing key brand moments
Attend weekly team meetings (content, reporting, weekend scheduling)
Monitor customer comments/posts, respond promptly, engage with the Instagram community, and communicate needs to the Brand Director
Direct inquiries as needed (customer service, PR, seeding, etc.)
Oversee day-to-day execution of La Lignes existing social channels (Instagram and Facebook)
Support influencer marketing with comprehensive social reporting and metrics, and identify potential partnerships and gifting opportunities with key influencers
Support retail and event activations through social media efforts covering strategy to execution
Perform other adhoc duties as needed or assigned by Brand Director and Chief Brand Officer

Qualifications & Requirements:

Bachelors Degree
Minimum 3-5 years experience in social media, trending topics for a fashion brand
Experience with Adobe Creative Cloud or equivalent digital media editing tools a plus
Strong copywriting and copy-editing skills
Creative copywriting experience, with a knack for embodying a brands voice and tone
Experience launching social initiatives (e.g. calendaring content, working with various tools for giveaways, image creation, etc.);
Strong knowledge and understanding of ALL social channels, their respective best practices, and their algorithms (Instagram, Facebook, TikTok, Pinterest, Snapchat etc.)
Very familiar with strategies and tactics needed to have social media content perform well on respective platforms and how to grow follower base
Inept ability to edit and post produce social first content on your own
Strong understanding of social media influencers and content creators with experience in managing
Must be proficient with presentation and deck building (i.e. Powerpoint, Google Slides)
Excellent written and verbal communication skills
Desire to work with several teams in a collaborative environment
Ability to work independently and switch rapidly between projects
Comfortable working with statistics and interpreting data to translate insights into actionable strategies
Proficiency in social media management tools and analytics platforms (i.e. Sprout Social, Dash Hudson, Hootesuite etc.)
Self-starter with a strong work ethic and desire to make a positive impact

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