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Product Development Manager (Consumer Products)

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WildBrain CPLG

2024-11-06 15:38:14

Job location Los Angeles, California, United States

Job type: fulltime

Job industry: Retail & Consumer Products

Job description

Job Description

Creative Support

Manage and execute licensed product design.

Develop and design product mock-ups, compile line sheets for line reviews, layout creative presentations and retail pitch decks

Support DTR and key fashion retail design initiatives across the Territories.

Manage workflow & Critical paths (on (url removed in line with KPI's

Develop retail in store mock-ups to demonstrate how a brand can be represented to consumers on the shop floor.

Identify style guide gaps and Licensee needs in line with the wider Creative Services team.

Licensor/ee management

Manage key relationships with Licensor creative and product development personnel e.g. Supercell, Harper Collins, Moose Toy, Absolut Vodka, Malibu Rum, Master Lock

Onboard new Licensees, DTR, halo partners globally and locally

Plan and run ideation sessions to drive interest and innovation

Maintain key communication with the WildBrain Brands team receiving and feeding into style guide updates and management of asset storing.

Deliver weekly updates to the local commercial team, including reports noting Licensee developments, status and asset updates.

Asset Generation

Collaborate with designers to drive up-front trends and overall creative direction and identify future areas of growth within our franchises and across product categories. This includes preparing custom design tools and retail pitches to differentiate by category.

Monitor competitors, product innovation and market dynamics.

Develop internal and external style guides in conjunction with agency and freelance support.

Product Development

Responsible for managing the end-to-end approvals process and delivering innovative brand-appropriate products to market. (eg. MyMedibox)

Support the wider PD team on key partner submissions when necessary.

Collaborate with the Creative Services Director and Head of PD in developing creative strategies to facilitate future growth.

Develop additional sales materials such as collaborations booklets, inspiration & benchmark presentations & look books.

Inform a friend!

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