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Director, eCommerce (Direct-to-Consumer)

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FIJI Water Company

2024-10-03 06:40:55

Job location Los Angeles, California, United States

Job type: fulltime

Job industry: Executive Positions

Job description

Job Description

Develop strategy and lead execution for our Direct-to-Consumer home and office delivery business in the U.S, including platform integrations, operations, fulfillment, customer service, and digital marketing.

Manage P&L to drive profitable growth and achieve annual financial goals; coordinate key P&L activities with the Finance team including annual budget planning, monthly P&L reporting, and production forecasting.

Partner and drive collaboration across the Logistics, Operations, and Finance teams to identify and capitalize on customer opportunities and/or capture cost-efficiencies.

Collaborate with the eCommerce Marketing, Brand Marketing and internal Advertising/Digital Agency teams to develop retail marketing strategies and execute full funnel marketing programs leveraging tactics available in Vendor Central, Amazon Advertising, and other retailer platforms.

Develop digital marketing strategies and execute programs across email, social, search, and SMS that increase customer acquisition, engagement, and retention in partnership with our award-winning in-house advertising agency.

Deliver an exceptional customer experience at each touchpoint in the shopper journey; increase customer lifetime value and contribution using customer data and predictive analytics.

Manage and coach the professional and personal development of the FIJI DTC and Customer Service team.

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