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Manager, Omnichannel Analytics

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AbbVie

2024-10-02 03:38:39

Job location Irvine, California, United States

Job type: fulltime

Job industry: Sales & Marketing

Job description

Job Description

The Marketing Analytics and Business Insights (MABI) team supporting AbbVie's US Commercial organization is 200+ members strong and growing every day. We comprise highly respected researchers, analysts, and strategists striving to be the gold standard Research & Analytics organization within the biopharmaceutical industry. We serve as strategic in-house advisor and pragmatic compass to Marketing, Sales, and Leadership - ensuring that all decisions are grounded in rigorous intelligence and earned intuition. We look at 'data' differently - as an input into insight generation, not an endgame. We appreciate ambiguity but recognize the need for clarity. We work tirelessly to build new capabilities and skill sets, encouraging our team members to pull up a chair, be themselves, be creative, speak their minds, and do good work. Patients depend on us, and we take that very seriously - without taking ourselves too seriously. We are smart, fun, quirky, and innovative - and we'd love for you to join us.

The role of Omnichannel Analytics Manager within AbbVie is to lead experimental test design & measurement, and development of Omnichannel analytics insights. The ideal candidate has a keen ability to interpret analytics insights and identify opportunities/gaps to inform Omnichannel Marketing strategy. The ideal candidate will also be able to convert insights into actionable recommendations and collaborate with stakeholders to deliver ROI results through exceptional oral and written communication.

Primary Responsibilities:

Own Business data/attributes along with data sources and business rules that feed modeling, reporting and measurement.

Articulate business owner needs and support use case ideation and development.

Design experimental testing, measurement plan and appropriate execution plans in partnership with the Digital Lab team and media agency of record.

Conduct testing measurements with established methodologies and deliver statistically significant results including marketing ROI impact.

Establish media KPIs benchmarks and maintain visibility to the correlation between media exposure and patient treatment adoption across marketing tactics (channels, audience, etc.)

Contribute to monthly Omnichannel performance reporting, leveraging media performance measurement and analyses.

Perform digital audience analytics to inform personalized audience strategy and optimize the Omnichannel experience.

Interpret Omnichannel performance and audience insights to identify opportunities to target new patients.

Perform ad-hoc analyses to deep dive drivers behind media and audience performance across paid and owned channels.

Inform a friend!

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