Director, Programmatic

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Job description

Job Description

Overview:

The Director candidate is passionate about digital advertising, and has a desire to architect the future of how Zenith approaches and buys digital media in an ever-changing landscape. The Director will oversee the development and execution of programmatic campaigns across Display, Social, Mobile, Native, and Video channels within Zenith's internal programmatic media team.

As the day-to-day point of contact for senior-level Strategy and Activation colleagues within Zenith, the Director helps with ongoing programmatic education for clients, elevates the level of programmatic media conversations within the agency and during client meetings when programmatic media is being discussed, and identifies new revenue growth opportunities.

This individual will possess the technical experience to apply innovation to high-profile programmatic campaign plans across channels, and provides constructive critiques to junior teammates about campaign design, data applications, analytics, and media measurement in order to exceed client objectives.

The Director candidate has a strong intuition and an excellent client services acumen, which will be leveraged to secure bright, new talent for the team. Additionally, the Director shall want to contribute to the positive career development of 4-6 direct reports, develop and execute individual and team goals, and foster an inspired work environment.

Responsibilities:

Interface with Strategy and Activation media teams to respond to communicate service offerings, and to identify and deliver new solutions in a collaborative fashion

Manage and inspire 4-6 direct reports

Embrace and encourage a culture based on teamwork, collaboration, and intellectual curiosities

Assist in the growth of junior team members through regular 1:1 meetings, identifying technical and career development opportuniites, being a sounding board for questions and mentor to share addressable media experiences and applications

Lead regular knowledge share sessions to present and learn new strategies for optimizing and enhancing campaign performance

Bring executional knowledge of the Private Marketplace (PMP) landscape (strategy, negotiation and proper technical execution) to the team and organization

Ensure team operations and client deliverables are commensurate with client goals and strategic vision of the business

Promote programmatic media buying practices throughout the organization with education (formal or informal) to further Zenith's industry-leading Digital practice

Contribute strategic insight in new business efforts, determine optimal staffing assignments for exisiting clients and new business scenarios

Adopt established account management standards and ehance campaign best practices through hands-on experience in programmatic media buying

Maintain accountability for QA procedures across upcoming, live and ending campaigns

Fiscally accountable to senior executive team for revenue and group spend

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