Associate Director, Paid Social

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Job description

Job Description

Overview:

The Associate Director will be accountable to partner with clients to address measured Media landscape and work with client stakeholders across multiple digital disciplines to propose and defend media spend across all performance-based marketing channels.

Role Objectives:

The Associate Director, Social will also manage and direct a team of Social Media Planners in this task and be accountable for maintaining accurate program forecasts and hitting stated revenue and sales goals. Proven account management and team leadership experience is essential, along with deep experience in online marketing and digital media. Responsibilities include but not limited to:

Develops, manages, and monitors client P&L's for assigned accounts

Implement holistic media planning

Introduces Process Development Input, Quality Assurance and Best Practices Input

Interfaces with other department leads to share ideas, communicate service offerings, and to identify and deliver new solutions for clients

Keeps senior management apprised of key client opportunities, potential risks and other key nuances which affect the health of the business

Prepares and presents annual financial plans and human resources plans

Develops and fosters account relationships. Working towards 100% account retention within a defined portfolio of accounts

Develops a complete understanding of each client's goals, markets, needs and expectations

Works within client relationships to champion initiatives that drive marketing decisions across digital channels

Attends client meetings on ongoing basis, interface as needed with executive level and middle management level on client side during meetings and presentations

Advocates across functional areas within client relationships (e.g. IT professionals, marketing/product managers, C-level executives) to develop rapport and deliver complex solutions

Communicates and implements a Participation Planning Process or all accounts

Independently leads performance and strategy presentations

Solves client problems and uses conflict management skills within a professional environment

Manages strategy development and execution for complex marketing analysis disciplines, such as segmentation, attitudinal/motivational analysis, concept/copy testing, sales forecasting, response prediction, advertising effectiveness, consumer profiling, customer profitability analysis (lifetime value), media mix modelling, conversion attribution analysis and ROI measurement

Leverages syndicated digital research (e.g. ComScore, Nielsen) to benchmark trends and/or manage expectations of forecasted trends

Embraces and encourages a culture based on teamwork, collaboration, and intellectual curiosity

Motivates, leads, and manages internal teams, working collaboratively to drive programs that meet our clients' business objectives

Drives adoption of stated account management best practices through example setting positive reinforcement and behavioral correction

Assists in interviewing, hiring, training, mentoring, developing, and evaluating team members

Conducts performance reviews and career path plans for direct reports

Establishes expectations and goals for team on performance marketing thought leadership

Provide cross media planning training for their direct reports

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